This article is a nice shout out to our client, LA BioMed, for storytelling from an expert in the field of biomedical research institute marketing. The story of finding a treatment for this rare inherited condition continues today with the announcement of a study that may hold hope for a therapy for a form of the condition, MPS IIIB, for which there is no treatment. To learn more about the latest study, please see http://www.eurekalert.org/pub_releases/2014-09/labr-shh092914.php
Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important breakthroughs in medicine today. The key to bringing that claim to life lies in communications like their Mission Moment, a roughly 6-minute long video on the institution’s website that gets to the heart of what they do and makes it difficult not to support their work.
Here are 3 things we can learn from their approach:
Focus on Those You Help
LA BioMed’s Mission Moment tells the story of Mark and Jeanne Dant, whose son Ryan suffers from a rare genetic disease, mucopolysaccharidosis or MPS-I. The video begins by focusing on the impact this…
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