L.A. Biomed reveals 3 ways to show scientific leadership with a “Mission Moment.”

Los Angeles Biomedical Research Institute (LA BioMed) is a non-profit scientific research organization that prides itself on innovation and scientific leadership. The institution asserts that over the past six decades LA BioMed’s physician-researchers have been responsible for some of the most important breakthroughs in medicine today. The key to bringing that claim to life lies in communications like their Mission Moment, a roughly 6-minute long video on the institution’s website that gets to the heart of what they do and makes it difficult not to support their work.

Here are 3 things we can learn from their approach:

Focus on Those You Help
LA BioMed’s Mission Moment tells the story of Mark and Jeanne Dant, whose son Ryan suffers from a rare genetic disease, mucopolysaccharidosis or MPS-I. The video begins by focusing on the impact this…