This is a fascinating look at the differences in the sexes’ use of social media. While this plays to stereotypes, it’s probably not surprising to see women leading men in the use of Facebook, Twitter and other social media that aims to build relationships of all types. The men, not surprisingly, are more likely to use LinkedIn and the more “manly” social media.

Considering the audience you’re trying to reach and the differences in the genders’ interest in different social media channels and messages will help ensure a social media program is reaching the intended audiences where they’re most likely to be engaged and with messages that are most likely to engage them.